Company

    HISTORY

    Working alongside professionals for over 100 years

    In 1903 the first Fiat commercial vehicle was born: the 24 Horse Power (25 HP). Since then Fiat has been continually expanding its diverse range of models created to meet the needs of every era.

    Join Fiat in a journey of discovery, improvement and evolution.

    1901 - 1910

    1901: The newly-created Fabbrica Italiana Automobili Torino presented two omnibuses and a revolutionary firemen's trailer at the Milan exhibition. This paved the way for the introduction of the first real Fiat truck, the 24HP.

    1903: Production of light commercial vehicles began with the 24HP, which took its name from its engine power, measured in steam horsepower at the time. Small in size - about the same size as present day vehicles - the 24HP offered the same uses and the same carrying capacity as a truck. The flatbed, made of seasoned wood, could carry up to a weight of up to 4,000kg.

    The 24HP was seen as a revolution in commercial vehicles and Fiat continuously experimented and improved on the model. The 24HP had even caught the attention of the Armed Forces.

    1906: The 24HP was produced on a small scale, but its successor, the 18-24HP ‘self-propelled carriage’, was produced in large numbers due to high demand.

    1911 - 1920

    1911–1915: Production of the first true commercial vehicles began.

    The demand for production came mostly because of World War I. During this period, exports accounted for a significant proportion of Fiat’s turnover. Armies became Fiat's best customers, and the Turin based company was soon supplying France, Russia, Greece and Great Britain with light commercial vehicles.

    1911: The 1F was introduced (F stood for 'furgone' - van) it was Fiat’s first vehicle with a proper van body. With a 1846cc engine and a carrying capacity of 500kg, this agile vehicle, based on the frame of the TIPO 1 car, was ideal for short range services. For this reason the British Post Office bought several.

    The more robust 2F was also introduced in 1911. Derived from the TIPO 2 of 1910, it had a 2813cc engine, a power rating of approximately 20 HP and a carrying capacity of 1000kg. Its truck version, with a canvas covered body, was offered for use as a military truck and was widely used to transport men and materials. In this configuration it was also supplied to the British Royal Navy.

    1921 - 1930

    1922: After suffering from a severe economic crisis, Italy had finally started to show a positive change. Traffic law was reformed (road tax and province-based license plates were removed) and in March 1923 work started on the main road between Milan and the Lakes, the first road with a special lane for commercial vehicles.

    1925: In light of the ongoing changes Fiat invested more heavily in commercial vehicles, widening its range and differentiating its offering in terms of payload, size and engine capacity.

    Various light trucks including the 502F, the 503F, the 505F, the 507F and the 509F were produced in response to a growing demand for vehicles to satisfy specific work and transport requirements (including special purposes vehicles such as ambulances, fire brigade vehicles, post office vehicles, etc.)

    1928: Fiat worked hard to accelerate the growth of road haulage, supporting the planning of the route between Turin and Milan, the main road joining Italy's two most important centers of production. SAVA (Società Anonima Vendita Autoveicoli) was set up to sell vehicles on instalment basis.

    1931 - 1940

    Fiat worked together with other Turin brands specialising in vehicle production to optimize costs and to pave the way for a promising future.

    1932: The Balilla Van appeared on the base of the small 508 truck. Light, maneuverable and easy to drive, "the pygmy" – as the new vehicle was nicknamed – represented the commercial version of the famous Balilla car. It was known for comfort, low fuel consumption, a top speed of 75 km/h (46 mph) and a carrying capacity of between 320 and 380kg. The Balilla Van was a great success: in 5 years, 113,000 Balillas were produced (including many truck versions).

    Another vehicle that dates back to this period in history is the first Fiat truck with a diesel engine – The 621, specifically designed for freight transport. The truck had a load capacity of 2250kg, a closed cab with two doors, wind-down windows, a swivel-opening windscreen, a load bed with fold-down sides and tailgate, and the option of fitting metal arches to support a waterproof canvas roof.

    1934: A 4-cylinder 55 HP diesel engine was added to the range as an alternative to the 45 HP petrol engine. The successful 621 series were even available with an electric drive version with the battery pack under the passenger compartment.

    1941 - 1960

    During the first half of the 1940s, Fiat production dropped drastically, when Italy's involvement in the war took a turn for the worse. Bombing devastated the city of Turin, the Fiat plants and numerous small ammunition factories.

    Fiat understood that economic development was important to small independent enterprises just as much as larger industries. Shopkeepers and tradesmen needed transport which allowed the transportation of small quantities of freight, samples or equipment.

    1947: Encouraged by the excellent sales achieved by the 1100, Fiat produced a wide range of commercial vehicles.

    The Fiat 1100 ALR was one of the first commercial models produced immediately after the war. Along with its outstanding and unique qualities, this meant that the 1100 ALR soon became one of the symbols of the Italian revival. Equipped with a reliable engine, extremely sturdy transmission and a resilient and versatile chassis, which could be adapted to a wide range of uses (farming, industry, passenger and goods transport), the 1100 ALR is considered as the predecessor of modern commercial models.

    1961 - 1970

    1967: following the success of the Multipla 600, Fiat introduced the Fiat 238, a large van based on the mechanics of the Primula (Autobianchi), with a 1.2 44HP engine giving a top speed of 105 km/h (65 mph).
    Produced between 1967 and 1983, the Fiat 238 was available in different versions from inception: van, truck, chassis cab, passenger transport and ambulance. This philosophy strongly influenced and shaped the later 242 and Ducato.

    1971 - 1980

    In the mid '70s, Fiat separated the production of commercial and passenger vehicles. IVECO was formed in 1975, and the Fiat Light Commercial Vehicles brand was born, bringing the models 242, 850T, 900T and the Fiorino 127 (made in Brazil and still in production today).
    Produced until 1987, the Fiat 242 dominated the market throughout the '70s. Robust and reliable with a low loading threshold and a flat load bed, it was also sold in special versions, such as public and mixed transport, as well as the innovative and best-selling leisure version with its motorhome conversion.
    Both in Italy and in Europe, this was a period of growing demand for small vans serving town deliveries and intercity links.
    Fiat's response was the 127 Fiorino, the first small van produced in Italy. The Fiorino was based on the 127, Europe's best-selling car, and maintained its mechanical qualities and creature comforts while offering a load capacity of 360kg.
    Features such as the spoiler, cabin partition (removable in sections) and lockable back doors that opened to 90° set it apart from the competition.

    1978: The Panorama version of the 238E range was introduced. This 9-seater was designed to address the growing market demand for group transport. Built to carry 9 people to work or on holiday, and offering major savings on fuel consumption, it quickly became the ideal vehicle for various sectors, including hotels, car rental companies, organizations and sports teams.

    1981 - 1990

    1981: This year marked the introduction of a revolutionary van, the Ducato x2/12. Developed from a 1978 design, the new model aimed to offer a light commercial vehicle that would be successful throughout Europe. The Ducato x2/12 was followed by the Ducato x2/30. Not only was the objective achieved, but the results exceeded all expectations. Proof of this is that the model is still being produced more than 25 years later.
    1981 also saw the development of the Fiorino pick-up, meeting a growing need to further diversify commercial vehicles.

    1991 - 2000

    In the '90s, the Ducato was followed by other successful models like the: Scudo, Doblò and their van versions. .

    1995: The Scudo was introduced to offer a new commercial vehicle to professionals in search of a compact van, with good load capacity and car-like driving comfort.

    2000: The Doblò, produced in Turkey, was launched on the Italian market. Also in 2000, the concept of the pick-up truck - first embodied by the Fiorino in 1981- evolved with the introduction of the Strada, the pick-up version of the Palio family.
    2001: Following a great success at home, the Doblò was introduced internationally.

    2001 - 2010

    Fiat Professional continues to expand. The Group completely renewed its range of products and also introduced new models.

    2006: The New Ducato was launched. It featured a distinctive, state-of-the-art design, excellent comfort and performance with enhanced telematics , safety equipment and low maintenance costs. The Ducato won countless accolades from the international press as the best vehicle for leisure conversions.
    In the same year, the Doblò Cargo won the prestigious "International Van of the Year 2006" award due to its original design, new longer wheelbase versions, sparkling MultiJet diesel and Natural Power engines, and increased load capacity and volume.

    2007: The New Scudo was launched, combining the characteristics of a car (performance levels, maneuverability and comfort) with those of a commercial vehicle (space, easy loading and reliability). The New Scudo added a complete range of people-carriers to the consolidated strengths of the previous model.

    2008: The year of the New Fiorino. The city van created to meet the latest needs of urban goods transport, and especially suitable for professionals who spend a lot of time behind the wheel, such as tradesmen, maintenance workers, service companies and pony express drivers. The Fiorino was unique, innovative, original, stylish, spacious, compact, easy to load, and affordable to maintain. The city van won the prestigious "International Van of the Year 2009" award as a safe and maneuverable vehicle, able to 'go where others cannot'.

    2010: The New Doblò Cargo was the shining star. Up to 4.6 m3 in volume, up to 1 ton in payload and up to 3.4 metres of load compartment; NEDC fuel consumption of 4.8 litres/100 km, range of 1,250 km and CO2 emissions of just 126 g/km with the 90 HP 1.3 MultiJet II Euro 5 engine. It is the only model in its segment with Bi-link suspension. This record-breaking van won the Van of the Year 2011 award.
    The 2011 Fiorino also arrived after updates to its engines, dashboard, interior and body colour schemes, and technical content. The New Doblò Cargo - now available in a Natural Power version too - was named Europe's Van of the Year 2011.

    2011 - 2016

    2011: Another great year for the Ducato with the appearance of its latest model. The Ducato has been a best seller for thirty years, spanning 5 generations and countless success stories. Over 2.2 million vehicles have been sold worldwide since 1981.
    The new Ducato continues to stand out with its original design and features a completely new range of engines, including 4 new Euro 5, turbodiesel direct injection, MultiJet engines from 115 to 177 HP, coupled with 5 or 6 speed gearboxes. The latest engines offer ground-breaking fuel consumption and CO2 emissions (from 6.4 l/100km and 169 g/km regardless of usage and configuration).

    Doblò Cargo, the record-breaking vehicle that continues to amaze, is now available in the Work-Up version, a reliable, tough workmate with an unrivalled size/payload ratio. Its strength is its plywood load platform: 2.3 m long, 1.82 m wide and 4 square meters of surface area, capable of carrying up to 3 Euro pallets or 33 crates of fruit: all the room you need for your load.

    2012: The New Fiat Strada was introduced. With no fewer than 127,800 units sold worldwide the Strada proved the second most popular Fiat Professional model after the Ducato.
    The new Strada range offers 3 trim levels - Working, Trekking, Adventure - and 3 body options - Short Cab, Long Cab and Crew Cab - for a total of 6 versions.

    The most important new additions are the Crew Cabs configurations of the Working and Adventure versions, able to accommodate 4 people in comfort with a load capacity of up to 650kg.

    2014: The debut of the sixth generation of Fiat Professional’s best seller - the Ducato. Developed with three key guidelines in mind: robustness/reliability, efficiency / low management costs the new Ducato is also packed with the latest technology.
    The new state-of-the-art exterior design, combined with the concept of a true light commercial vehicle, transmits a strong sense of dynamism, safety, quality and robustness.

    As well as its strong and distinctive look, the new Ducato offers the latest technology features, such as latest generation safety and assistance devices. It has the lowest emissions and fuel consumption in its category (up to 5.81l/100km), thanks to the renewed range of Multijet Euro 5+ engines, confirming Fiat Professional’s exclusive “one-mission – one engine” strategy.

    2015: A year full of awards, starting with the Ducato - voted Best Motorhome Base in Germany for the eighth year running.

    Fiat Professional won the prestigious Van Fleet Manufacturer of the Year award at the annual Commercial Fleet Awards in the UK for the second consecutive year. Also triumphant in their categories were Fiorino, City Van of the Year and Doblò Cargo, Small Van of the Year.

    The new Doblò Cargo was launched at the start of the year, the fourth generation of the Fiat Professional vehicle, offering more functionality, more performance and more value. It was unveiled with a completely updated exterior and interior design, resembling the style of a car. The new Doblò Cargo was named Light Van of the Year by the judges of “What Van?”, who were very impressed by its excellent driving dynamics, robustness and spaciousness.


    Fullback made its debut at the Dubai International Motor Show in the mid-size pickup category.

    2016: The commercial launch of Fullback, the new Fiat Professional pickup, New Fiorino and Talento enriching the range.

    With the introduction of the pickup, Fiat Professional offers a full and renewed range, highlighting the internationality and versatility of its vehicles.

    2017

    A pivotal year for the brand.

    The new Fullback Cross was unveiled at the Geneva International Motor show. The pickup range expands with a version with style upgrades, including black details and off-road characteristics, like the rear sport bar and larger wheel arches.

    On May 30th, the new brand ambassador was announced. The actor, martial artist and web icon Chuck Norris is the new face of Fiat Professional commercial vehicles
    With the motto #BeChuckOrBePro, Chuck encourages businesses to seek adventure in everyday life, knowing that the Fait Professional’s reliable range will always have their back.